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Marketing
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If you were asked: “So, what’s your company doing?” would you then be able to come up with a well-defined answer?
Clear message
Many people have a tendency of maundering, deepening or understating when discussing what exactly their company is doing. Often, the questioner is left with a diffuse impression of what has been said.
This is very bad because the questioner could have been a potential customer willing to buy your service on the spot, but it never became clear to him, just what exactly your service was. Therefore, you must prepare an elevator pitch.
30 Seconds
Picture this: You are in an elevator with a potential customer and she asks you: “So, what are you doing?” She is getting off on the 3rd floor and you have a meeting on the 4th floor so all you have is 30 seconds to make yourself clear and tell her what your firm is doing.
Your message must be so to-the-point that when the elevator doors’ bing interrupts you, the potential customer will turn around on her way out and say: “Well, it’s exactly what we’re looking for – call me and tell me more about it”.
This will be the clue for you to flash your business card.
Prepare and perfect your personal elevator pitch and test it on as many people as possible.
Two examples: - Sports Bar & Cafe:
I own the city’s most entertaining Sports Café with a capacity of 150 people. It is fully equipped with state-of-the-art technology providing full insight into all aspects of the world of sports from separate monitors at each of the 40 tables. We have specially trained staff to serve our menus and drinks at fair prices. Here is my business card, it is a one-drink-free voucher for you and a friend.
- PayTron Company:
We provide a service for companies enabling their existing financial management software to handle electronic invoicing and payments transferring. This is a requirement large companies will shortly ask their suppliers to meet Furthermore, e-commerce is cutting big scale administrative costs. Those joining now will be ready to face the future.
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