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Marketing
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Only rarely will you be able to position yourself in a market with a unique product that does not already exist in multiple versions.
Thus, it is of utmost importance to compare your own product with the existing ones already in the market.
What will make your product more attractive to the customers than that of your competitors?
Advantages
If you are a Danish/English translator it must be assumed, that the translations you offer are flawless, but so are those of your competitors, so what is the difference?
Maybe a potential customer would prefer your firm because:
- your office attitude is fresh and informal
- your office is situated in the same country town as the customer
- you have lived and worked several years in England and USA
- you have a trustworthy personality
- you are a man
- you are a woman
- you have a huge network of food exporting companies
- you are a very fast translator
- you correct errors and suggest a better wording than the source text you have received
- you are specialised in legal translations
Price is not the only thing that matters
Many have a tendency of saying “if only I sell 10% cheaper than my competitors I will win the order”. However, often this is an unwise parameter to focus on.
Firstly, it is very easy for your competitor to copy – it only takes a pen to change the price quoted. So much for that comparative advantage.
Secondly, running a business is an expensive affair and if you do not get a decent price for your services or goods, then you will have a hard time surviving. Each time you lower your price you must sell more units to gain the same profit.
No Advantage
If your service has no advantages compared to that of your competitors it will be difficult to sell, though, not impossible.
You just have to put some more effort into your sales work than your competitors. Maybe you will have to call 20 potential customers a day to win orders, while your competitors – who might be professionally better founded than you - lean back and wait for the phone to ring.
The odds are that you will get the customers.
- Beregn din omsætning
- Calculate turnover and sales
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