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Start-up step by step
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A business plan is a description of the business you want to start as well as a plan on how you intend to run and develop it.
Among other things, such a plan can gather all the threads from the preparations and general life experience, thus contributing to a more well-arranged start-up – beneficial to the entrepreneur, his/her family, personal network, consultants, and sources of finance.
You should not see a business plan as the overall plan of your business, maybe more like a business platform from which you gain access to the business world.
Working out a business plan serves many purposes:
- Help structure and realize your visions
- Gather knowledge and compelling information
- Facilitate framework for better business decisions
- Convince banks and other investors that you are worth an investment
- Proof of dedication
- Base for better counselling from cooperators and sparring partners
Business plans come in different formats. If you choose the one featured in the book “Den dynamiske forretningsplan” (The Dynamic Business Plan), the below issues are crucial:
Abstract
An abstract must provide a quick overview of your business concept to your banker, your suppliers and other interested parties. It should contain the key information from your business plan such as a brief description of your business, marketing potential, background of the owner as well as key figures from the budget and financing plans.
Mission
A company’s mission is the foundation it is built on. A guiding principle is a good thing for the development of a company. If you come up with a sound mission strong enough to show the way ahead and infuse strength when everyday problems pile up, then you have come far.
Personal Resources and Objectives
Running a newly established company is a very personal thing as its owner is typically the only one present in the company. Therefore, it is important to emphasise to yourself and others alike that you do possess the capacity and resources necessary to run a business.
Product/Service
The product or service you offer is the lifeblood of your business. Thus, it is important to analyse its various aspects. Special attention should be paid to what the customers demand from the product or service.
Market Description
Before you are able to carry out any sort of sales or marketing action you need to identify the market you want to penetrate. A good marketing result requires thorough market and customer insight.
Sales and Marketing
Sales and marketing are your tools to approach potential customers in order to stir up an interest in your product or service. Whether to run local newspaper advertisements, direct mails, work out an internet solution, or attend international trade fairs, is entirely dependent on what you sell and what customer profile you want to approach.
Practical Organising of Business
You need to describe the every-day running of your company and also take into account the costs of arranging and running your business.
Business Development
It is hard to think 3-4 years ahead even before your business is up and running. It would, however, be a advantage if you at this early stage can envision the outlines of an even bigger and more interesting company than the one you start out with.
Budgets
Budgets are the above topics described in economic terms. The more specific the plans, the easier it becomes to work out budgets. Budgets will also contribute to the concretizing of the plans and it is ok to go back and change plans if the budgets prove them unrealistic.
Financing
Financing merely means: “How do I raise the funds I have calculated I need to start my own business?”
Thomsen
- Download skabelon til en forretningsplan
- Køb bogen Den dynamiske forretningsplan
- Se eksempel på en udfyldt forretningsplan
- Business Plan information in English, Chinese, Vietnamese
- Underviser i iværksætteri: Få gratis UV materiale
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